weIMPLEMENTED

Paco Rabanne Tour

Paco Rabanne Tour

Our partner agency toured UK shopping centres with the Paco Rabanne Express during the festive shopping season, in collaboration with The Perfume Shop. Consumers had the opportunity to buy exclusively priced fragrances, interact with golden photo opportunities, receive complimentary samples and enter a unique competition.

weIMPLEMENT helped provide on-site management and the perfect personalities to fit the brief, the brand image and form the Paco Rabanne core team. We worked hard all over the country to drive sales, engage consumers with brand history, and encourage dedicated social media posts with golden selfies to enter into a glamorous competition.